We've all had bad days. Snapped at our friends, yelled at our colleagues and been on the receiving end of a thundercloud all day long. Fortunately those days pass and things are fine again. Unfortunately if you ever lose your cool on the internet, some evidence of it is always present somewhere for someone to dig up later. Uh oh..
Reputation management is the process of tracking an a brand, company or person's actions and others opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. The tracking and reporting may range from word of mouth feedback to statistical analysis of thousands of data points. Reputation management is important to hide the “loopholes” of any product or service.
Social Media Freak's Search Engine Reputation Management (SERM) tactics are proactive rather than reactive. Instead of waiting for a competitor or detractor to "flame" about your product, we build your brand in the most positive way possible. This is different from SEO. Remember, SEO requires technological and content changes to a website or page to make it friendly for search engines. SERM controls the information that users will see when they search for information about your company, brand or key personnel. Wouldn't it be nice to have your own genie that tells the world exactly what you want to convey?